![]() This is such an underrated mini program!! If you want to create a poll or a short questionnaire, you can use this mini program and it will generate one for you. These are not necessarily the coolest in design, but they are definitely the most useful when it comes to daily life in China. So, below, I’ve compiled some of the ones that I have actually used and swear by. There are so, so many mini programs nowadays, and its quite hard to filter through all of them and identify the ones that can benefit you. This is actually the Tencent Demo for mini programs, so if you scan it, you can see the various functions you can have from standard buttons, to geolocalization, which is highly useful and used by developers when creating mini programs. The four dots and the green accent give it away as a mini program. Mini programs look different, as they have a rounded QR code with the green mini program “logo” in the corner. Mini programs have a different “signature.” The standard square QR code is what is used to identify individuals or companies on WeChat. This makes fewer steps and excellent design a must, and is also why the time to create a mini program is much shorter than that to create a native application. You you them when you need them, leave the mini program and then come back to it later. This is because mini programs are purpose-driven. These mini programs have very good UX and are more simplistic in their design, with fewer pages and high-quality visuals. Below is an example of bike-sharing platform Mobike, with the WeChat mini program on the left, and the native app on the right (ChinaChannel). With the addition of mini programs, WeChat wanted to create its own ecosystem of apps that would replace native apps. ![]() We all have so many apps on our phone nowadays, so not having to download a new one is a truly a blessing. Basically, mini programs are like apps within WeChat, but that you don’t need to download, as they are already available and enabled within WeChat. What are WeChat Mini Programs?Īs digital marketing agency 31Ten puts it, “mini programs are ‘lite’ apps embedded in WeChat meant for disposable O2O interactions, at the fraction of the cost of a traditional app (20-40%)”. Below is an overview of WeChat mini programs and some of the best case studies out there. To simplify life even further, in early 2017, Tencent came out with Mini Programs, and they have become a Chinese mobile sensation. Recently the platform reached more than 1 billion monthly active users.
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