![]() Since her time on the show, Paula has worked with A-list co-writers and producers in Stockholm and Los Angeles, carefully carving out the exquisitely composed yet unpredictable sound that defines her music today. In 2018 at the age of 13, she performed on Sweden’s Got Talent and earned the coveted golden buzzer, which was just the start of her musical career. Growing up in Gothenburg, Sweden, Paula first discovered her fascination with music as a child, taking up violin at just three and developing her multidimensional musicality over the years as she learned piano and sang in the church choir. Puckish yet sassy closer “ Rude Girl” finds Paula channeling the alter-ego that contradicts the other version of herself heard throughout the EP as she faces the internal conflicts of loneliness as she tears down the people around her. In “ Someone Always Knows,” slow-burning riffs soar into cathartic bursts that give you the sonic space to linger in your emotions while sparkling pop track “ Breaking Up With A Friend” addresses the complex yet inevitable friendship breakup we all experience at some point and the subsequent heartache that follows. Chill-pop track, “ Say That,” suspends its listeners into a hypnotic atmosphere where the lyrics address the haunting and inexplicable feeling of missing something despite having everything you need. The 5-track EP opens with debut single “ What Are You Hungry For” where Paula encourages her listeners to find new meaning and joy in their lives over the dreamy production. Each track features production from different producers - Jason Suwito (Sir Sly, K.Flay, MisterWives), Elvira Anderfjärd (Taylor Swift, Katy Perry, Tove Lo), Her Demons, Åke Olofsson (Den Svenska Björnstammen), and Jarly (Adam Lambert, Sigala) - to highlight her breadth as a creative, not only in her writing but in her sound as well. With The Duality In Me, Paula gives us a crash course in the different facets of who she is as a creator that has come to terms with closing the door to her childhood while striving to understand where the future will take her. It means being confident in who you are and what you can grow into.” I’ve taken so many different roles in different contexts I’ve been in and that has made me feel separated in a way – like I wasn’t fully myself in any situation, but duality doesn’t mean chaos. These songs were written because I felt they were needed and my hope is that they can be there for whoever needs them.”Įxpanding on the EP’s theme of duality, Paula adds, “It’s important to understand that it’s okay to be many things! To me, that’s been hard to grasp. Mental health, bad friends, and self-discovery. I wrote the songs around the ages of 15 to 16 and they address the experiences that are part of growing up today. ![]() “Today, I’m 18 years old and the EP has become a way for me to lock all of that in. ![]() Under their labels, Bruton Vaults and Chappell Vaults, they have been digitizing the two catalogs.“‘The Duality In Me’ is a time capsule of my youth,” shares Paula. In February 2022, Universal PM launched a new website under the name of Usample. On July 12, 2021, Universal PM's US branch and FirstCom Music were merged and as a result, the latter's catalogs are available on the former's site. In 2019, Killer Tracks Production Music was rebranded to Universal Production Music. Universal Production Music's distributor in the United States and Canada was formerly known as Killer Tracks Production Music, named after the American production music library, Killer Tracks. In 2007, Universal Music Publishing acquires BMG Music Publishing and the BMG Zomba Production Music library. Universal Music Publishing Group Universal Production Music is a production music distributor founded in 2003 as BMG Zomba Production Music after folding the then-recently acquired Zomba Production Music unit into BMG.
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